Books by Vic Strecher

Life On Purpose
How Living For What Matters Most Changes Everything

Vic Strecher

Victor Strecher, an award-winning pioneer in the field of behavioral science and professor at the University of Michigan School of Public Health, lost his nineteen-year-old daughter, Julia, to a rare heart disease that resulted from an infant case of chicken pox. This life event challenged every aspect of Strecher’s personal and professional experience and drove him to an exhaustive search, from ancient philosophy to cutting-edge science, to pinpoint the potential and impact of purpose in our lives. What is it? How can we discover it? And what does the latest research tell us about the importance of how purpose affects our overall health and happiness?

The results of this groundbreaking investigation are revelatory and the crux of this engaging book. But Life on Purpose does more than just provide the latest science; it offers a step-by-step program for improving energy, willpower, health, and long-term happiness. Strecher’s smart, personal, and highly practical book will fundamentally change the way we understand what it means to lead a good life.

“Purpose and meaning are at the heart of healing. If you have time to read only one book on what brings health and happiness this year, this is it.” —Dean Ornish, M.D., New York Times bestselling author of The Spectrum

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On Purpose: Lessons In Life and Health From The Frog, The Dung Beetle, and Julia

Vic Strecher

Vic's experience of being "broken open" (to take bestselling author Elizabeth Lesser's phrase) set him on a life transforming journey through ancient and modern philosophy, literature, psychology, neuroscience, and Egyptology. Along the way, Vic was introduced to an unlikely role model: a six-legged superhero whose unique relationship with a ball of excrement forever altered Vic's outlook. A self-help guide, college lecture, confessional, and time-travel adventure all rolled into one, On Purpose uses a beautiful, fantasy-fueled, graphic novel format to tell a story of self-discovery and personal growth that leaves an indelible impression.

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At JOOL Health, we always start with the research. It’s the impetus and backbone for all that we do. Understanding, from a scientific point of view, not only what it means to live a purposeful life but also how to inspire the behavioral shifts that will move people into sustained positive change is central to the effectiveness of our approach.

Please download our E-book on the impact of purpose for individuals by clicking here.

The citations below are indicative of the wealth of research taking place that continuously informs and shapes our work on purpose for organizations.


Arnold, KA, Turner, N, Barling, JK, Kelloway, EK, McKee, MC. (2007). Transformational Leadership and Psychological Well-Being: The Mediating Role of Meaningful Work. Journal of Occupational Health Psychology. 12(3) 193-203

Chalofsky, N, Krishna, V. (2009). Meaningfulness, Commitment, and Engagement: The Intersection of a Deeper Level of Intrinsic Motivation. Advances in Developing Human Resources. 11(2) 189-203.

Dik, BJ, Byrne, ZS, Steger, MF. (2013). Purpose and meaning in the workplace. Washingtong, DC, US. American Psychological Association.

Gartenberg, C, Prat, A, Serafeim, G. (2016). Corporate Purpose and Financial Performance. Harvard Business School Working Paper. No. 17-023.

Lengnick-Hall, CA, Beck, TE, Lengnick-Hall, ML. (2010). Developing a capacity for organizational resilience through strategic human resource management. Human Resource Management Review. 21 243-255.

Moynihan, DP, Pandey, SK. (2007). Finding Workable Levers Over Work Motivation. Administration & Society. 39(7) 803-832

Shuck, B. Rose, K. (2013). Reframing Employee Engagement Within the Context of Meaning and Purpose: Implications for HRD. Advances in Developing Human Resources. 15(4) 341-355.