The JOOL Team

We Are More Than the Theory of Purpose We Are the Application

For JOOL, our vision and solution begins with a cohesive connection of breakthrough science, advanced technology, big data, and design. Innovating at the intersection of these four critical domains propels us beyond old standard models of positive behaviour change to the next generation of dynamically-generated guides, ready to help people achieve their goals and live their purpose.

To fulfill this evolutionary vision, JOOL has developed a powerful solution that, for individuals, inspires greater personal accountability for improved behavioural well-being and life fulfillment. For organisations, JOOL offers unparalleled analytics and insights for improved culture and performance, as well as a communication conduit to better engage populations in a more personal, meaningful manner.

This Is The Application – Written and performed by poet Sekou Andrews

A DNA of Innovation

JOOL is built on a foundation of over two decades of learning and positive outcomes by combining the science of behaviour change with expert, tailored communication systems. From what started in a research lab at the University of Michigan, Vic Strecher PhD, MPH has built a pioneering reputation as a leader and visionary within the healthcare field. The commercial success of his first company, HealthMedia (acquired by Johnson & Johnson, Inc. in 2008), served as launch pad for further innovation by creating a new paradigm of well-being and what it means to truly engage someone in a more meaningful journey of life and health.

Rooted In Research

JOOL Health has deep roots with the University of Michigan and a host of researchers and facilities across the academic spectrum. Founder Vic Strecher has published over 100 articles and led, or participated in, a host of research studies with a recent focus on the profound connection between purpose and health.


JOOL Health is a manifestation of Vic Strecher’s personal purpose:

To help millions discover their own purpose in life.


Vic Strecher

Founder and CEO

For over two decades Vic Strecher (PhD, MPH) has been a leader and visionary in the fields of health and well-being, creating new solutions that operate at the intersection of the science of behavior change and advanced technology. A noted researcher and successful entrepreneur, Vic has cultivated a passion of connecting academic findings to practical applications that translate to meaningful outcomes. In 1998, Vic created Health Media pioneering Web-based “digital health coaching.” The company set a new benchmark for scalable, effective lifestyle and condition management program delivery in the employer and health plan wellness markets. Health Media was acquired by Johnson & Johnson in 2008.

Vic is also a professor at the University of Michigan’s School of Public Health and Director for Innovation and Social Entrepreneurship. His research has led to over 100 studies of digital health interventions, with over $45 million in NIH grant funded research.

Since January 2014, Vic has given keynote presentations about the role of purpose in life, energy, and willpower to over 1,500 employers, providing him the opportunity to not only respond to the growing interests of the market, but to also continue to help shape it. In late 2014, JOOL Health was launched as a major paradigm shift in how individuals engage in the pursuit of well-being while offering organizations a more insightful means to support positive behavior change.

Vic is the author Life On Purpose: How Living For What Matters Most Changes Everything (HarperOne), and the graphic novel On Purpose: Lessons In Life and Health From The Frog, The Dung Beetle, and Julia (Dung Beetle Press).

Over the course of his career, Vic has been the recipient of numerous awards including:

  • Secretary of Health and Human Services Award for Innovations in Health Promotion and Disease Prevention
  • 2 Smithsonian Awards
  • 4 International Health and Medical Media Awards (the “Freddie”)
  • The International Film Festival Silver Screen Award
  • Health Evolution Partners Innovations in Healthcare Award
  • 2 eHealthcare Leadership Awards
  • The National Business Coalition on Health’s Mercury Award
  • 2010 University of Michigan’s Distinguished Innovator Award
  • 2014 Elizabeth Fries Health Education Award

Katie Harding

Chief Operating Officer and Chief Financial Officer

Katie has an MBA and MSE from the University of Michigan along with extensive experience managing software development projects and technology organizations. Most recently Katie served for 10 years as the Chief Operating Officer at Soar Technology where she led all project and administrative functions. Previous positions include senior leadership positions in application development at Borders Group and in operational and project management at Vector Research.

Robert Carr MD, MPH, FACPM

Chief Medical Officer

Robert Carr has extensive experience in healthcare, pharmaceutical, and consumer products businesses. He is on the faculty at Georgetown University and was most recently Senior Vice President & Corporate Medical Director at GlaxoSmithKline. He received his Doctor of Medicine from the University of Miami School of Medicine and his Masters of Public Health and Preventive Medicine Residency from the John Hopkins Bloomberg School of Hygiene and Public Health. Bob also serves as the President of the American College of Preventive Medicine.

Lisa Schutte

Chief Technology Officer

Lisa has a PhD in engineering from Stanford University and extensive experience in the software industry. She has successfully led product innovation for a variety of mobile, web and desktop applications. Prior to joining JOOL Health, Lisa served as Vice President of Technology at Ideomed Inc., a mobile health company. At Ideomed she built and led the product development team and served as the company’s initial privacy and security officer for HIPAA compliance. Lisa held product management and product development leadership roles at MSC Software, Mechanical Dynamics and Engineering Animation and earlier in her career she was a Senior Scientist at Transom Technologies. She also spent time on the faculty at the University of Minnesota.

Angie Merkel

Senior Vice President, Client Services

Angie Merkel is an executive leader with more than 20 years of experience successfully developing, mentoring, and growing customer-facing teams. Her professional qualifications include working with innovative start-up ventures as well as large corporations with a strong track record of customer satisfaction and results, including building infrastructure to support quality delivery of value. Prior to joining JOOL Health, Angie held the position of Sr. Vice President for Health Integrated where she led the client service, implementation, and sales and marketing teams. Previous positions include strategic leadership roles for ForeSee (Answers Corp.), Truven Analytics (an IBM company),, and Tenet Healthcare. Angie holds a Master’s in Business Administration from Pepperdine University.

Steven White

Director of Sales

Steven brings to JOOL Health over 25 years of experience providing innovative, blue ocean solutions to the some of the world’s largest employers, health plans serving commercial and government populations, integrated delivery networks, and health systems. His experience includes Software as a Service (SaaS) health and wellness solutions from HealthMedia, Johnson & Johnson and several Fortune 100 companies.

In addition to Steven’s extensive sales experience with direct sales and channel/distribution partner sales, he has also successfully built and led national sales teams for multiple start-up companies, including successfully growing businesses culminating in acquisitions by multiple Fortune 100 companies.

Uncle Lenny

Chief Energy Officer

Famed for leading numerous team members on brisk walks around the neighborhood, Uncle Lenny comes to JOOL Health with a wealth of dogged, paws-on experience. Known for an intense, almost compulsive interest in nutrition (his own), Uncle Lenny leads the JOOL team in both daily calories expended and power naps.

Board of Directors

Jeff Bistrong

Managing Director, Harris Williams & Co.

Jeffery Bistrong founded and heads Harris Williams’ Technology, Media & Telecom Group. He has led mergers and acquisitions for software, SaaS, IT services, internet, digital media, telecommunications, and technology hardware companies, and in verticals including healthcare IT, financial technology, energy and power, transportation and logistics, and not for profit. He earned dual M.B.A. and M.A. Asian Studies degrees from the University of Michigan, studied Politics at the University of York and received a B.A. degree in Government from Colby College.

Robert Boylen

President, Crystal View Capital, L.L.C.

Bob Boylen has over 30 years of investment management experience including managing portfolios of publicly traded securities and investing in early stage privately held companies. Prior to founding Crystal View Capital, L.L.C., he was the General Partner and majority owner of a privately held registered investment advisor with assets in excess of $1.1 billion. He attended the University of Michigan studying economics and psychology.


President, American College of Preventive Medicine

Robert Carr has extensive experience in healthcare, pharmaceutical and consumer products businesses. He is on the faculty at Georgetown University and was most recently Senior Vice President & Corporate Medical Director at GlaxoSmithKline. He received his Doctor of Medicine from the University of Miami School of Medicine and his Masters of Public Health and Preventive Medicine Residency from the John Hopkins Bloomberg School of Hygiene and Public Health.

Bob also serves as JOOL’s Chief Medical Officer.

Steve Escaravage

Vice President, Strategic Innovation Group | Booz Allen Hamilton

Steve Escaravage is a Vice President in Booz Allen Hamilton’s Strategic Innovation Group, leading the Firm’s Health Data Science and Machine Intelligence Practice. In this role, he leads capability development and delivery of solutions to enable precision health, health surveillance, and informatics. Steve is a recognized expert in applied mathematics and holds an M.S. in operations research from George Mason University and a B.A. in mathematics from Rutgers University.